Wir sprachen mit einer Auswahl unserer beliebtesten Designer aus Thailand, um zu erfahren, welche Bridal- und Evening Looks derzeit am meisten im Trend liegen, und haben sie zu ihren Lieblingslooks befragt. Es stellte sich heraus, dass die Trends von Nachhaltigkeit in der Mode, Textur der Stoffe sowie Form und Silhouette der Trägerin im Zentrum des thailändischen Schaffens stehen. Sie präsentieren eine Modewelt, die als zukunftsweisende Industrie, durch innovative Zugänge, Designs virtuell zu präsentieren und vertreiben, neue Wege aus der Krise aufzeigt.

KLAR LOV

(c) KLAR LOV, Designer Thim P. Sirihamarat

WKK: In the current fashion world where do you think ‘couture’ is currently headed, and why?

Thim P. SIRIHAMARAT: When we look at all the big brands it becomes evident, that ‘everything goes’. 20’s silhouettes mingle with that of the 60’s and 70’s, fabrics, colours, textures – in today’s fashion world we have the freedom to chose any imaginable creation to express our design-vision.

WKK: What are your tried and tested rituals to get your creative juices flowing?

Thim P. SIRIHAMARAT: My bridal or evening designs always, ALWAYS, start with the form and shape of the woman who will wear the gown. This is my sole starting point that determines everything else.

WKK: What are typical fabrics or go-to adornments you rely on, when you have an idea for a design?

Thim P. SIRIHAMARAT: I prefer to use stiffer more substantial fabrics. These work best for my designs and preferred silhouettes. There is also another, more practical reason: stronger fabrics hold the desired shape more effectively than thinner, flowy fabrics, which tend to show up lumps and bumps much more readily.

My favoured silhouette is the Corset-Dress – a silhouette that has been around from the 16th/17th century to the 1950s and until today – precisely because it makes every woman look and feel glamorous.

WKK: From your current collection, what is your favourite pick for a modern evening look and why?

Thim P. SIRIHAMARAT: In my designs I work most often with beautiful embroidery, reminiscent of the fabrics and adornments used by ancient Thai nobility. I use this old art and bring it into the 21st century. This is why I choose the black and white embroidered evening gown as my favourite look today, as it is modern, beautiful and sleek.

WKK: How do you feel that the participation at this event, the MQVFW.20, will impact your brand and vice versa, your designs will impact the visitors at the Show?

Thim P. SIRIHAMARAT: I design with the woman in mind. Therefore I hope that when a woman sees a particular gown on the runway which she likes, she would want to put it on, see herself in it and find that it expresses who she is.

WKK: Sadly, due to the ongoing pandemic, you will not be here in person to present your designs and experience the impact they will have on the audience first hand. How do you feel about this circumstance and what helps you come to terms with this unusual situation?

Thim P. SIRIHAMARAT: The pandemic has affected us in the same way as everyone around the world. We also had to cut staff and find ways to still keep going as a business. It helps, to concentrate and work on my new collections and somehow, we will make it through this.

RENIM PROJECT

(c) RENIM PROJECT, Designer Songwut Thongthou

WKK: In the current fashion world how important do you think sustainability is, and where do we go from here?

RENIM PROJECT: For us, fashion is a tool to deliver an important message – to say something to people – to our world. Since the beginning of 2020, mankind faced many crises including forest fires, floods, the melting of the polar ice and of course COVID-19 as well as issues of humanity like the rise of racism — it means that mother nature has lost her balance. As we have hurt our own environment for decades, it’s now time for a Setting-to-Zero of nature, to take everything back.
The fashion industry ranks third when it comes to negatively impacting the environment and thus we believe it must take the issues surrounding sustainability and transparency of sourcing – material – and the entire production process more seriously.
The pandemic has shown very clearly that while we have taken from the environment for centuries, now it is time for us all to give something back.

WKK: What are your tried and tested rituals to get your creative juices flowing?

RENIM PROJECT: Our passions are sustainability and craftsmanship. We take our queue for our designs from the fabrics we find. The inspiration mostly comes from simple things, present everywhere in our country such as UNDER COVER, MESSY CITY (inspired from messy wires all over the city) and REBORN (inspired from garbage collectors). Sometimes they come from Kitsch on the streets of Bangkok, a city with a clear and unique identity. The point about sustainability is, we take something, basically from waste; something that already exists, but has served its purpose, and add new value to it, by using whatever we find in our country.

WKK: What are typical fabrics or go-to adornments you rely on, when you have an idea for a design?

RENIM PROJECT: As we are an up-cycling denim brand, more than 80% of the collections are made from up-cycled denim. At Renim Project we combine this with other fabrics, and in that way, add a particular ‘Thai-ness’ to the Denim. This breaths new live into fabrics previously considered waste as well as give the wearer a particularly bold way of expressing oneself.

WKK: From your current collection, what is your favourite pick for a show-stopping look and why?

We would pick this look from FW20 collection as a modern men’s evening look. The interesting texture of the necktie and adornment of the jeans is achieved by hand-weaving strips of vintage denim together.

WKK: How do you feel that the participation at this event, the MQVFW.20, will impact your brand and vice versa, your designs will impact the visitors at the Show?

RENIM PROJECT: We made it our mission to show how obviously cool fashion from repurposed fabrics is. We really want to bring the message across, that if we, in the fashion world, understand how feasible and indeed desirable it is to add new value to something that already exists, and give it new life.

WKK: Sadly, due to the ongoing pandemic, you will not be here in person to present your designs and experience the impact they will have on the audience first hand. How do you feel about this circumstance and what helps you come to terms with this unusual situation?

RENIM PROJECT: During this situation, we all need a long vision and support plan of course. We not only use the idea of sustainability in our brand but try to integrate it into our own lifestyle as well.
That means, that the principle of zero-waste and circular life is now a part of how we live as we start to take more seriously what we consume whether its food, water or clothes.
It may take some time for the world to heal. In the meantime we all need to take from our natural resources more carefully and efficiently, extend their life-cycle and create less waste.

ARTERY

(c) ARTERY, Designerin & Direktorin Achiraya Jenjarrussakul

WKK: In the current fashion world how important do you think sustainability is, and where do we go from here?

Achiraya JENJARUSSAKUL: The crises that is ongoing around the world are signs that emphasise, how unsustainable our way of life has become. I believe that we will see more statements from fashion brands to inspire their customers to reconsider sustainable alternatives to our capitalistic approach.

WKK: What are your tried and tested rituals to get your creative juices flowing? What are typical fabrics or go-to adornments you rely on, when you have an idea for a design?

Achiraya JENJARUSSAKUL: My creativity stems from my seeking beauty in imperfection, and interest in dance and architecture. My collection, “Collapsology Renewal”,was inspired by a building in my neighbourhood, designed by a well-known architect, Frank Gehry, which was in a state of near collapse. To produce my designs based on this idea of meaningful imperfection, I sought out garment production waste and post-consumer discards. What I found were materials such as unwanted secondhand leather apparels from Europe and discarded fabrics from factories in Thailand. All these are excesses of our unsustainable economic model.

WKK: From your current collection, what is your favourite pick for a show-stopping look and why?

Achiraya JENJARUSSAKUL: The 8th look, which is the final look that the audience will see on the runway, represents my dreams to bring ARTERY beyond the mere creation of clothes, not just to wear, but also, to inspire us to live a thoughtful and sustainable lifestyle. This design is composed from unwanted scraps of leather and discarded factory fabric. To create it, I collaborated with three other Thai brands, The RemakerMoreloop and The Capthai, who each share in the same believe that together we can build a sustainable circular economy.

(c) ARTERY

WKK: Which creation would you choose as your timeless evening look?

Achiraya JENJARUSSAKUL: The pan-ultimate 7th look represents a modern lifestyle and as such is best suited for an evening look. It is composed of four individual pieces, which can be worn separately for your modern every-day wear. But also, you can get creative combining 2, 3 or 4 pieces together and you will enjoy your unique, yet elegant and modern evening look!

(c) ARTERY

WKK: How do you feel that the participation at this event, the MQVFW.20, will impact your brand and vice versa, your designs will impact the visitors at the Show?

Achiraya JENJARUSSAKUL: I am super excited and deeply thankful for the chance to participate in this important event. When I started ARTERY, I had a dream to create something that could bring about positive change. This year’s MQVFW, including this interview, are valuable chances for me to share my thoughts with the wider public. And I hope, despite being a very small brand, to contribute to the wellbeing of our world.

I hope that visitors will love my designs and remember them as an inspiration to start, or continue, living thoughtful and sustainable lifes for the sake of all of us and the environment.

WKK: Sadly, due to the ongoing pandemic, you will not be here in person to present your designs and experience the impact they will have on the audience first hand. How do you feel about this circumstance and what helps you come to terms with this unusual situation?

Achiraya JENJARUSSAKUL: Of course it’s sad that we are not able to be there in person. But I believe this unusual circumstance will bring us closer to a more creative mindset of how to live, work, and deal with difficulties. So, no worries!

THAITOR

(c) THAITOR, Designerin Nicharee NIEMSIRI

WKK: In the current fashion world you are a young woman with a young brand. Where do you see fashion going forward from here?

Nicharee NIEMSIRI: I think the current fashion trend of sustainability means that each brand should take action on their loops to rely on technology that can improve all processes in the supply chain alongside sustainability and transparency. Again for me, fashion is ‘fashioned’ and has no strict rules about which trend it should or shouldn’t follow. It depends on brand identity and their customer’s needs. 

WKK: What are your tried and tested rituals to get your creative juices flowing? What are typical fabrics or go-to adornments you rely on, when you have an idea for a design?

Nicharee NIEMSIRI: Thailand is famous for its silk fabrics, but the cloth used in traditional garments is mostly hand-woven cotton. I normally get inspiration from travelling in rural areas in Northeast of Thailand. I got inspired by their local culture, the way they live and what they believe in, through the symbol of rituals. Through my travels I also learned the traditional ways of creating fabrics and silhouettes.
These experiences I am now incorporating into my designs.

WKK: From your current collection, what is your favourite pick for a show-stopping look and why?

Nicharee NIEMSIRI:  The asymmetric dress with a high neck would be my pick, as its a contemporary design and would make the person who wears it look unique and different from others.  10. I’m looking forward to attending MQFW in person again next year if I have a chance. Also I will continue making cloth by keep using handwoven cotton to embrace the national heritage of Thai wisdom and economy. 

WKK: Which look from your collection would you choose as your timeless evening look?

Nicharee NIEMSIRI: The answer is a suit which I think is classic, timeless and modern and represents well our brand’s contemporary design identity.

WKK: Do you have a favourite modern evening look?

Nicharee NIEMSIRI: For a modern evening look I suggest the off-shoulder evening look I think would underline a person’s glamorous side; in particular the design around the neck and shoulder makes it very stylish and modern. 

WKK: How do you feel that the participation at this event, the MQVFW.20, will impact your brand and vice versa, your designs will impact the visitors at the Show?

Nicharee NIEMSIRI: Of course, It’s my pleasure to participate in this event. As a very young brand, this event will present our designs to people on the international stage. On the other hand, visitors to the MQVFW.20 will experience real Thai fabric but with a different pattern and design.

WKK: Sadly, due to the ongoing pandemic, you will not be here in person to present your designs and experience the impact they will have on the audience first hand. How do you feel about this circumstance and what helps you come to terms with this unusual situation?

Nicharee NIEMSIRI: Due to the ongoing COVID-19 pandemic, I and my fellow designers unfortunately could not attend the event in person. While I might miss a lot of great things that are going to happen on site, such as the exchange of fashion ideas with visitors to the shows, we live in a digital world. Therefore, we can still communicate and get in contact which helps us a lot as a brand.

Wir danken unseren Fashion Brands aus Thailand, KLAR LOV, THAITOR, RENIM PROJECT and ARTERY für ihre Einsichten und das offene Gespräch. Das Resultat ist ein Überblick über die neuesten internationalen Trends aus der für Shopper und Designer gleichermassen interessanten Fashion-Welt.

Alle Designs können direkt von den Brands, über die bereitgestellten Links, bezogen werden.